Digital: The Biggest Misconceptions and Costly Mistakes

RECORDING: August 30, 2017
TIME: 1:00 - 2:00 PM CT

Sponsored By:

75% of consumers prefer to receive information about their bank via email and website*

The digital revolution has transformed the face of retail banking and continues to evolve at a relatively rapid pace. A recent BAI Consumer Outlook survey revealed that email and bank websites (digital) are the primary ways in which customers prefer to receive information from their financial institution. With more consumers embracing digital channels, today’s financial services leaders must shift from conventional wisdom that can lead to costly mistakes and customer misconceptions.

Join us for this complimentary webinar as BAI and Q2 explore seven of the most costly digital marketing mistakes and other key insights from the BAI Banking Outlook and BAI Consumer Outlook surveys. Learn which digital channels offer the best opportunities for financial services organizations and provide the greatest service to consumers.

Key takeaways include:

  • Digital trends that will impact retail operations well into the future
  • Strategic insights to help you get the most out of your marketing spend
  • How actual consumer behavior differs from intent
  • Insights that will help drive continuous evolution

*BAI Consumer Outlook

Your Presenter

Mark Riddle
Director, Research and Content Delivery

Mark is an industry veteran who brings a wealth of expertise to BAI clients. He delivers industry insights and BAI benchmarking program updates to keep our clients informed on critical industry information and their relative performance in the market. Prior to joining BAI, he held consulting and sales positions with Open Solutions, Deluxe Corporation, and various Chicago-area banks for more than 20 years.

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