Driving Mobile App Engagement through Analytics and Personalization

RECORDING: August 29, 2017
TIME: 1:00 - 2:00 PM CT

Sponsored By:

Today, experiences matter more than ever and mobile apps are becoming central to the customer experience for Retail Banks. According to Adobe Digital Insights, smartphones accessing retail banking websites has increased by 121% since 2014. Additionally, a recent Adobe survey with financial services executives indicated that 87% of responders believe that mobile will be equal to or a higher source of new account volume over the next 3 years.

Join us for this complimentary BAI webinar and hear insights on how to get the most out of your mobile apps from acquiring new users, driving post download engagement and even personalizing in app product recommendations.

Key Takeaways:

  • Measure users’ engagement to personalize their experience.
  • Identify trends so you can make adjustments to improve engagement.
  • Learn the variables that can help you offer the right product, to the right customer, at the right time.

Your Presenters

Jared Lees
Senior Manager of Industry Strategy for Financial Services

Jared Lees is the senior manager of industry strategy for financial services at Adobe. In this role, he works with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Marketing Cloud solutions. Lees has over 8 years of experience consulting with enterprise-level clients and leaders across industries on digital transformation and marketing initiatives. His experience ranges from product implementation, system integrations, and customer personalization strategy.

Kollin Killian
Senior Consultant, Digital Strategy

Kollin Killian is a Senior Consultant at Adobe and is based at the Lehi, Utah office. Kollin is currently tasked with delivering innovative solutions for Adobe inside the Mobile Practice Group. Kollin’s career at Adobe has allowed him the opportunity to work with a number of Financial Service accounts such as Suntrust, American Express, Capital One and Bank of America, just to name a few. Optimization is second nature to Kollin, whether it be navigating side streets to get home faster or running A/b tests on his daughter – efficiency is KEY!

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