Marketing to Baby Boomers vs. Marketing to Millennials
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No Such Thing as One Size Fits All
Financial services marketers are trying to segment and personalize their messaging as much as possible. Nowhere is this more evident than with generational marketing. But what if the two largest generations — Millennials and Baby Boomers — aren’t all that different? How does that impact messaging? Two industry experts offer their views in this must-read article.