Separating Fact From Fiction – The New Role of A.I. in Marketing

RECORDING: November 16, 2017
TIME: 10:00 - 11:00 AM CT

Sponsored By:

Looking at Hollywood, you might assume A.I. stands for “Absolutely Impossible” – with movies that showcase robots taking over the world, curing disease, or even traveling through time… it’s hard not to be skeptical. In reality, A.I. isn’t that flashy – but it is changing how we live our lives, even if we don’t realize it. Technology is building connections where none existed, and allowing us to interact at an unprecedented scope and scale – with people and businesses hungry for more.

Join us for this complimentary BAI webinar and hear from Pega’s Scott Andrick and Matt Nolan who will discuss how A.I. is re-architecting the customer-brand relationship. You will also hear from Jim Saleh from Scotiabank who will break down how rapid deployment of A.I. works in the real-world and discuss the role of the centralized decision hub in driving higher NPS scores.

After joining this webinar, you’ll realize that A.I. isn’t just a future possibility… it is living and breathing right now, applied in the form of “Amazing Innovation”.

Key Takeaways:

  • How A.I. is re-architecting the customer-brand relationship
  • How a decision hub is driving higher NPS scores at Scotiabank
  • How an “always on” approach to marketing can reverse declining response rates

Your Presenters

Scott Andrick
Sr. Director – FS Sales & Marketing Solutions
Pega

As a 30-year financial services industry veteran in retail banking and consumer payments, Scott drives product marketing for banking Sales and Marketing solutions at Pegasystems. Prior to Pega, Scott held management roles in banking covering the contact center, operations, fraud, and desktop technology development. Scott delivers unique insights from his diverse software experience in Professional Services, Sales Consulting, Product Management and Marketing as an accomplished writer, speaker, and consultant on topics such as Next-Best-Action marketing, omni-channel customer experience strategies, bridging the front-to-back office service "chasm", and consolidated claims for consumer payments.

Matthew Nolan
Product Director, Marketing & Advertising Technology
Pega

Matthew Nolan is a Product Director at Pegasystems, enabling the vision and go-to-market strategy for Pega’s marketing and advertising technology portfolio. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Director of Modeling, Analytics & Data Services for Blackbaud, Inc. Matt has worked in Marketing Technology since 2001, in a variety of performance marketing, product management, and customer analytics roles. He is a regular keynote speaker, an active supporter of the American Red Cross, and a member of the Society for American Baseball Research (SABR) since 2004.

Jim Saleh
Senior Director, Enterprise Technology Group
Scotiabank

Jim is a Senior Director in Scotia’s Enterprise Technology group. With over 30 years of IT experience, and 20 years implementing Pega solutions, Jim leads the bank’s enterprise Pega CoE. His Pega profile includes expertise in project delivery, application architecture and design, training and staff development, project planning/execution and building Enterise CoEs. Jim is experienced in leading complex IT programs with teams of up to 50 direct staff, 100 indirect staff in multi-geography, cross-functional organizations. He has experience with BPM, Analytics and Robotics solutions, designing reusable and scalable components, testing, and performance tuning. Jim holds BS and MS degrees in Comp Eng, as well as an MBA from Cornell University.

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