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The Convergence of Physical and Digital Channels

April 26, 2016

The ability to successfully integrate physical and digital channels is key for financial institutions looking to gain market share and competitive advantage. In doing so, they can provide a seamless, meaningful and personalized experience to customers across all relevant channels when it really counts – when consumers are making their purchasing decisions.

This BAI Webinar will share research on industry and consumer channel trends, by segment, as well as peer insights into what these mean for your strategy and your organization’s bottom line.

Key Takeaways:

  • Key Trends and Industry Insights on Channel Usage
  • Insights into Aligning Physical and Digital Channels to Create a Better Customer Journey
  • New Technologies Impacting This Journey

Your Presenters

Mark Riddle

Mark is an industry veteran who brings a wealth of expertise to BAI clients. He delivers industry insights and BAI benchmarking program updates to keep our clients informed on critical industry information and their relative performance in the market. Prior to joining BAI, he held consulting and sales positions with Open Solutions, Deluxe Corporation, and various Chicago-area banks for more than 20 years.

Judith A. Verb
Senior Vice President and Regional Manager for Consumer Banking
U.S. Bank 

Judith A. Verb, senior vice president and regional manager, leads the community banking and branch delivery for U.S. Bank in Arizona, Nevada and Sacramento.

Ms. Verb has more than 27 years of banking industry experience and has a bachelor’s degree in public administration from Franklin University in Columbus, Ohio. She began her career as a teller and has held various positions in consumer and commercial banking. Ms. Verb joined U.S. Bank in 1996.

Ms. Verb serves as a board member for the Arizona Junior Achievement and Las Vegas Sunrise Children’s Foundation. She is actively involved in various JA and SCF events. She is also intimately involved with Women Leadership in Action, a non-profit organization. She has traveled with WLA organization to Africa to help provide orphans and other vulnerable children with basic services and educational support such as, school fees, uniforms, desks, books and other critical school supplies.

Ms. Verb is one of the U.S. Bancorp women executives recognized by American Banker as a top woman banking team five consecutive years in a row.