The Power of

Digital Account

BAI Webinar

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Presented by:

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RECORDED: March 24, 2020
TIME: 1:00 - 2:00 PM CT

Digital account activation is more valuable than ever as banks are adjusting branch operations and services. Join us for a discussion on how to leverage the digital channel to better serve your customers in both the short and long term.

Key Takeaways:

  • The powerful payoff of account acquisition that affects every aspect of business
  • Why many financial institutions struggle with welcoming new customers and completing account activation
  • The importance of closing the gap between brand promise and customer experience
  • How a digital-first activation strategy builds customer trust, loyalty and confidence



Geoff Thomas
Chief Product Officer
Harland Clarke

Geoff Thomas is the chief product officer for Harland Clarke. Geoff leads new product development efforts and is responsible for driving innovation while creating customer-first solutions. He oversees the ideation, design and execution of new products, services and technologies that connect Harland Clarke clients with their customers. In addition, he is focused on solutions that solve unmet needs for customers who prefer alternative financial services.

Carrie Stapp
Senior Vice President, Product Management
Harland Clarke

Carrie Stapp is the senior vice president of product management for Harland Clarke. Carrie is responsible for managing the product lifecycle, from understanding client and consumer needs, assessing industry trends and identifying competitive threats, to realizing strong business opportunities that deliver results.