4 Ways to Measure the Health of

Your Institution’s
Digital Brand

BAI Webinar

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RECORDED: July 12, 2018
TIME: 1:00 - 2:00 PM CT

It’s the middle of 2018 - how well is your financial institution doing when it comes to managing consumer awareness of your brand online? Is your digital brand engaging consumers and making a positive impact on your bottom line?

Since digital health equals having the most relevant information about your brand everywhere consumers search, it’s important to regularly assess this area of the business, but many institutions don’t know where to start or how to keep pace with the ever-expanding digital universe of sites, platforms and devices.

With nearly every consumer interaction starting online, the success of your financial institution depends on consumers finding their way to your “front door”, be it at a physical or digital location, with compelling, accurate, consistent, and real-time information about your brand. Really, can your financial institution afford to not put its best foot forward online?

Join us for the complimentary BAI Webinar and learn the four key indicators of a “healthy” online brand, how to easily manage online knowledge for the business, and how to keep the brand “in shape,” all year long.

Key Takeaways:

  • Examples and solutions to common digital brand missteps
  • The benefits of providing a seamless brand experience for account holders
  • How to deliver exceptional customer experiences through technology
PRESENTERS:

Robert Ropars
Senior Digital Marketing Strategist
Harland Clarke

Robert Ropars is a Senior Digital Marketing Strategist at Harland Clarke, and brings over 20 years of experience in strategic client support and digital strategy for multiple industries/verticals including financial institutions.

Within the financial services industry he’s worked with numerous lines of business including retail/consumer, small business, wealth and mortgage. He has in-depth experience in email marketing, customer onboarding, local SEO, brand knowledge management, digital strategies in general, tech trends and translating technical concepts into plain English.

Robert is a graduate of North Central College and enjoys traveling, hiking, and writing.


Rachel Stephens
Product Manager, Marketing Services
Harland Clarke

Rachel Stephens is a product manager at Harland Clarke and brings over 10 years of experience marketing products and services for financial institutions.

Within the financial services industry she’s worked on various lines of the business including consumer, small business, commercial, private wealth, investment and institutional banking. She also holds extensive knowledge in campaign development, marketing strategy, event management, public relations, customer service and sales.

Rachel is a graduate of the University of Kansas majoring in Journalism and Spanish. She enjoys watching sports, traveling, spending time with family and friends, and volunteering her time to help others.