Compete and Win by Leading in

Customer
Engagement

BAI Webinar

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Presented by:

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DATE: September 25, 2019
TIME: 1:00 - 2:00 PM CT

By 2020, customer experience will overtake price and product as the key brand differentiator.1

It’s never been more important to get customer engagement right. Regulations, competition, and commoditization have resulted in razor-thin margins, which means you need razor-sharp customer engagement to distinguish your brand and win over consumers.

If you’re looking to turn meaningful engagement into a powerful competitive advantage, join us for this complimentary BAI webinar to learn:

  • What is at stake in the drive for improved customer engagement
  • How to get customer engagement right — and wrong
  • Key indicators and metrics you can use to gauge performance
  • How to make big gains from moderate improvements

1Walker study, “Customers 2020: A Progress Report - More Insight for A New Decade”


PRESENTERS:

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Carrie Stapp
Senior Vice President, Product Management
Harland Clarke

Carrie Stapp is a proven financial institution marketer and product leader with more than 20 years of advertising, branding, social marketing, marketing analytics and product development/management experience.

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Emily Steele
Product Manager, Engagement Solutions
Harland Clarke

Emily Steele has more than 12 years of experience in retail banking management, mortgage and consumer lending, as well as mergers and acquisitions, website management, social media and email marketing.