Compete and Win by Leading in


BAI Webinar

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RECORDED: September 25, 2019
TIME: 1:00 - 2:00 PM CT

By 2020, customer experience will overtake price and product as the key brand differentiator.1

It’s never been more important to get customer engagement right. Regulations, competition, and commoditization have resulted in razor-thin margins, which means you need razor-sharp customer engagement to distinguish your brand and win over consumers.

If you’re looking to turn meaningful engagement into a powerful competitive advantage, join us for this complimentary BAI webinar to learn:

  • What is at stake in the drive for improved customer engagement
  • How to get customer engagement right — and wrong
  • Key indicators and metrics you can use to gauge performance
  • How to make big gains from moderate improvements

1Walker study, “Customers 2020: A Progress Report - More Insight for A New Decade”


Robert Ropars Sr.
Senior Digital Marketing Strategist, Financial Services
Harland Clarke

Robert Ropars is a Senior Digital Marketing Strategist at Harland Clarke, and brings over twenty years of experience in strategic client support and digital strategy for multiple industries/verticals including financial institutions.

Within the financial services industry he’s worked with numerous lines of business including retail/consumer, small business, wealth and mortgage. He holds in-depth experience in brand knowledge management/ local and organic SEO, digital display advertising strategy, email marketing, customer onboarding, digital strategies in general, tech trends and translating technical concepts into plain English.


Emily Steele
Product Manager, Engagement Solutions
Harland Clarke

Emily Steele has more than 12 years of experience in retail banking management, mortgage and consumer lending, as well as mergers and acquisitions, website management, social media and email marketing.