BAI Banking Outlook Webinar

Trends in Marketing &
Customer Acquisition

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RECORDED: July 11, 2018
TIME: 1:00 - 2:00 PM CT

Is your marketing strategy aligned with your customers' expectations? BAI conducted separate surveys to consumers and marketing leaders at financial services organizations to find out.

Join us for a complimentary BAI Webinar to gain actionable insights that will help you make smart business decisions in the year ahead.

Get the answers to these strategic questions and more:

  • What are the top reasons consumers choose a new main bank?
  • Where are consumers opening new accounts?
  • Are marketing leaders aligned on customer expectations?
  • What improvements to your customer experience will make the biggest impact?


Byron Marshall
Director, Research

Byron joined BAI in 2017 with 15 years of financial services experience in the areas of benchmarking, retail banking, treasury management, and payments. He helps create actionable insights from BAI’s rich benchmarking and research data so that our clients make smarter decisions. Prior to joining BAI, Byron was a Senior Expert in McKinsey & Company’s Financial Services Practice and a Principal with Novantas Inc.

Mark Riddle
Director, Research and Content Delivery

Mark is an industry veteran who brings a wealth of expertise to BAI clients. He delivers industry insights and BAI benchmarking program updates to keep our clients informed on critical industry information and their relative performance in the market. Prior to joining BAI, he held consulting and sales positions with Open Solutions, Deluxe Corporation, and various Chicago-area banks for more than 20 years.