Program Guide

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Make Strategic Marketing Decisions

This BAI comparative analytics program can help provide you with answers to these important questions:

  • How does my overall marketing investment compare to my peers?
  • Am I investing disproportionately in certain channels compared to peers?
  • How efficiently am I deploying marketing dollars?
  • Is my marketing organization sized and organized optimally compared to peers?

Learn more about how BAI Marketing Benchmarking can help your organization by downloading our program guide.