State of the U.S. Deposit Market

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The higher for longer rate environment continues to put a strain on U.S. consumers and small businesses, in this eBook BAI research provides the latest attitudinal and institutional data, examining the key ways depositor sentiment translates into action. Financial institutions can use these insights to assess their performance relative to peers and to evaluate and adjust their strategies amid evolving market trends.

Key takeaways:

Understand the latest trends and shifts in consumer and small business deposit activities.
See how these trends vary by segment and bank size.
Discover how consumer and small business deposit balance growth is trending in 2024 versus 2023.
Learn how consumer and small business economic optimism diverges for near-term financial prospects.
Plan for the rest of 2024 with year end projections of overall balance growth

Download the eBook to learn more.