BAI Interactive Map
Household Deposit Balance Accounts
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As 2025 began, optimism was rising among both consumer and small business depositors. However, the overall outlook for the deposit market this year remains dependent on Federal Reserve monetary policy decisions. Rates appear poised to continue easing down, with outcomes for 2025 depending on how low they would fall.
How are deposit behaviors shifting across the country—and how does your institution compare?
Explore our Interactive Map to view real, year-over-year data (2023 vs. 2022) on:
- Household deposit balances
- Checking account activity
- Share of total deposits
Filter by region and bank size to see how trends vary across the industry.
Powered by BAI Consumer Benchmarking, this tool delivers credible, actionable insights to help you stay competitive.
Want more detailed insights that’s specific to you?
We can tailor the data down to your institution’s footprint and include even more current trends.
Fill out the form to access the interactive map and start exploring.