State of the U.S. Deposit Market

Download now!

All fields required.

As 2025 began, optimism was rising among both consumer and small business depositors. However, the overall outlook for the deposit market this year remains dependent on Federal Reserve monetary policy decisions. Rates appear poised to continue easing down, with outcomes for 2025 depending on how low they would fall.

This year's first installment of the quarterly State of the Deposit Market eBook series offers a comprehensive analysis of the underlying trends driving the current industry landscape. Powered by BAI's proprietary research, it reviews year-end results for 2024 and what they reveal about the forecast for 2025.

Use the analysis to:

Develop targeted strategies for optimizing consumer acquisition programs
Explore drivers of depositor behavior heading into a falling-rate environment
Plan for a range of scenarios that could unfold in 2025

Download the eBook for complete access to BAI's deep analytical insights.