BAI Deep Dive:

Delivering personalized advice + guidance for customers with SigFig Atlas

Customers are going digital by default, but these channels are one-way conversations optimized for service. See how SigFig is transforming your digital channels into interactive advice and guidance centers that put customers at the center. Their Omnichannel Needs Discovery Platform surfaces digital journeys to uncover customer needs, provide advice and connect them to the right channel for fulfillment.


Mike Sha
Co-Founder and CEO

Prior to SigFig, Mike held senior roles at Amazon where he launched and built the Amazon Visa Card into one of the fastest growing consumer loyalty cards in history, was one of the original inventors of Amazon's Prime program, and built sophisticated fraud detection models that leveraged statistical data analysis in preventing online fraud. Mike holds a BA in Applied Math and an MS in Computer Science from Harvard.


Sean Tynan
Vice President of Strategic Partnerships

Sean Tynan is a Fintech and Customer Experience Leader who partners with the top financial institutions to enhance their digital advice & omnichannel needs discovery strategies. After spending nearly a decade working at the intersection of software and financial services, Sean understands that digital transformation begins by putting the customer at the center of everything you do. He believes that cutting edge technology improves, not replaces, the human-to-human interactions in banking. Sean is currently Vice President of Strategic Partnerships at SigFig. He is a proud graduate of Clemson University and still accepting condolences for our devastating national title loss at the hands of LSU.

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