BAI Executive Report

Branch banking continues its radical evolution

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As bank branches move away from transactions and toward their new role as advisory and engagement centers, branch staff, design and operations need to undergo a similar transformation.

In this BAI Executive Report, learn how bank branches are evolving for the future.

Articles in this report include:

Transforming the branch experience
Despite the accelerating pace of mobile adoption, bank branches have a critical role to play in customer engagement.

Talent beyond the transaction
As the banking industry shifts to meet changing customer needs, the branch workforce must expand its skills to keep pace.

Making the branch relevant by design
Banks need to innovatively rethink their physical environment and test new ways of connecting with customers.

From branch to engagement center
Channel-integrated lobbies can provide a more unified experience for customers and a more effective business model for banks and credit unions.

What’s the future of in-person banking?
Leveraging customer insights and digital workflow to provide an enriched experience can breathe new life into the branch network.

Plugging into hybrid banking
Adding virtual capabilities to the traditional branch network can better cater to customer expectations and save money to boot.

Banking as an on-demand experience
A surcharge-free ATM network offers value to account holders and helps financial services providers respond to competitive market pressures.