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Increasing competition from fintechs, neolenders, and tech giants is compelling banks and credit unions to seek out innovative business models to expand and diversify their sources of revenue. By embracing strategies such as distributing financial products through retailer websites and points of sale or creating value-added bundles that include both financial and non-financial partner products, financial institutions have the potential to achieve up to 20% increases in revenue.
Join us for this complimentary BAI webinar to hear FintechOS’s Mariana Henriques speak with Matt McCombs, President and CEO of Vibrant Credit Union, a 50,000-member financial institution serving Iowa, Illinois and Indiana, about how they reinvented their direct origination business.
Key takeaways:
Mariana Henriques
Senior Director, Product Marketing
FintechOS
Mariana Henriques is a Senior Director of Product Marketing at FintechOS with worldwide responsibilities for FintechOS's banking and insurance solutions. Before joining FintechOS, Mariana led Industry & Solutions Marketing at OutSystems, defining and executing end-to-end strategy and GTM for all solutions and verticals globally. Mariana also held multiple roles at Microsoft, from sales, developer evangelism and developer tools product marketing. She holds a degree in Business Administration and a Masters in Psychology and throughout her career has worked with enterprise customers all over the world to improve their digital capabilities.
Matt McCombs
President & CEO
Vibrant Credit Union
As the transformative force behind Vibrant since 2014, Matt McCombs has led the credit union into a new era. Under his guidance, Vibrant evolved its branding, introduced the Vibrant Coffeehouse + Kitchen business line, and strategically positioned itself as a national rates leader for consumer accounts. Matt's focus on digital innovation ensures Vibrant remains relevant in today's banking landscape, while initiatives like Vibrant Coffeehouse + Kitchen foster personal connections. Committed to community engagement, Vibrant, under Matt's leadership, collaborates with organizations like Junior Achievement and invests in community resources. Matt's journey began as Executive VP of Sales, and his impact extends beyond finance.