BAI Webinar

Build a digital marketing strategy that delivers

Watch now!

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RECORDED: June 16, 2021
TIME: 1:00 - 1:30 PM CT

Digital marketing has never been more important for banks and credit unions. Establishing effective digital marketing strategies is necessary to stay ahead of the competition and grow market share, including optimizing the user experience on your website.

Join BAI and Siteimprove to hear from marketing leaders in the financial services industry as they discuss some of the biggest obstacles facing marketing teams and how to overcome them to excel in today’s environment.

Gain insights to answer the following questions:

  • How do you evolve your digital marketing strategy for maximum impact?
  • How can you deliver the best possible customer experience on your website?
  • Why do you need to prioritize your digital optimization efforts to enhance your online presence?
  • What are the ways to guarantee your website is high performing?
  • What metrics can be accurately used to judge your digital marketing efforts and ROI?


Diane Kulseth
Senior SEO Consultant

Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach.

Holly HUghes

Holly Hughes
Chief Marketing Officer

Holly Hughes is responsible for leading BAI’s strategic marketing planning and execution for the BAI brand, lines of business and membership. Holly joined BAI in 2014 with over 20 years of marketing experience in multiple industries, helping organizations build their brand and achieve financial success. She has proven success in building brands, driving revenue, leading advertising, guiding social media, managing public relations and creating integrated communication programs.

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