BAI Webinar

Busting myths and combatting fraud in the digital world

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RECORDED: September 27, 2022
TIME: 1:00 - 2:00 PM CT

Consumers are rapidly migrating to digital channels and fraudsters are following.

Join us for this complimentary webinar to hear Parul Sharma from LexisNexis Risk Solutions expose common myths about fraud in the digital world and reveal the truths behind them to create a better and more integrated experience.

  • Myth: Frictionless workflows exist.
    Busted: There is no such thing as frictionless workflows. We should be chasing workflows with optimal friction by making it harder for potential users and easier for trusted customers.
  • Myth: It’s easier/cheaper to write off fraud than to prevent it.
    Busted: Fraud is expensive, every $1 fraud costs more than $3.50.
  • Myth: We just need to focus on one use case to prevent fraud.
    Busted: You are as strong as your weakest link, so it is important to safeguard all use cases.
  • Myth: We can fight fraud on our own.
    Busted: It takes a network to fight a network.


Parul Sharma
Senior Director of Professional Services
LexisNexis Risk Solutions

Parul Sharma has over 12 years of analytics experience, including over 6 years of experience in the fraud and identity space. She is a certified fraud examiner and identity protection advisor. She works closely with eCommerce merchants, payment processors, healthcare, telecom, online gambling and media companies to help reduce friction and fraud while improving customer experience. Her expertise is in creating risk appropriate workflows for customers and she is passionate about making eCommerce safe and profitable everywhere.
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