These days, every financial institution should have a strong and sound digital marketing strategy. Those who don't, risk missing opportunities for growth and losing market share. But a successful digital strategy requires marketers to effectively leverage data to market to customers in a targeted manner.

Join us for this complimentary webinar where Robert Ropars, Senior Account Executive for Digital at Vericast, will explore the power of leveraging data for digital marketing success and share valuable insights and advice on how to effectively use data to understand and build relationships in the digital advertising space.

You'll walk away with practical strategies and best practices that can help you harness the full potential of digital advertising to connect with your customers and drive business growth.

Key takeaways:

• Understanding the importance of using data to understand customer behavior and preferences
• Building and nurturing customer relationships through targeted digital advertising
• Best practices for leveraging data to optimize your digital marketing campaigns

PRESENTER:

Robert Ropars
Senior Account Executive for Digital
Vericast

Robert brings over thirty years of experience in strategic client support, digital strategy, and sales enablement to Vericast. He has a background in B2B/B2C in multiple industries/verticals and for the last three years, he has focused on online digital advertising solutions. Within the financial services industry, he’s worked with numerous lines of business including retail/consumer, small business, wealth, and mortgage. He holds in-depth experience in digital advertising strategy, digital strategies in general, tech trends, and translating technical concepts into plain English.