Loyalty is not dead, we’re just bad at it

Financial institutions face unique challenges in today’s tough economy, with consumers demanding more and making it harder to keep them loyal. If you're a banker or involved in the financial industry, this webinar is for you. We'll dive deep into the biggest challenges institutions are facing right now, such as inflation, rising interest rates, and increased market uncertainty. But we won't just talk about problems, we'll also discuss solutions.

Don't miss this opportunity to learn some of the most effective strategies financial institutions can use to keep their customers loyal and stay ahead of the curve.

Key takeaways:

• How fading loyalty could make your institution more attractive
• The importance of showing appreciation to customers to build trust and earn more business
• How to use data to understand and build relationships across generations, a crucial aspect of modern marketing

PRESENTER:

Charlie Arcella
Vice President, Financial Services Partnerships
Vericast

Charlie has been with Vericast for five years, and has 20 years of omni-channel marketing and advertising expertise. He has a wide range of experience within different categories he gained at major media companies such as Lifetime, Comcast/NBC, Disney and PetSmart (media division). Charlie’s expertise lies in developing effective marketing programs for financial institutions, focused on leveraging the right channels at the right time to reach the right in-market customers for deposits or loans. Charlie currently leads the omnichannel finance partnerships team at Vericast.