BAI Webinar

Digital onboarding: Prioritizing customer needs

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RECORDED: February 16, 2022
TIME: 1:00 - 1:45 PM CT

The digital landscape continues to evolve and change the customer experience. And customers are looking for a simplified process across digital, branch and call center channels.

Join us for a discussion led by NCR Terafina’s Kranthi Palreddy Syphax with Joann Marsili, SVP, Chief Marketing Officer of Fidelity Bank (Dunmore, PA) and Crystal Radwanski, FVP, Digital Solutions & Innovations Manager of First Fed Bank (Port Angeles, WA) to learn about approaches to digital innovation, onboarding, and prioritizing customer needs.

This webinar is specifically designed for innovative financial institutions above $1 billion in assets.

Key takeaways:

  • The importance of incorporating a broad spectrum of offerings to deepen customer touch points and relationships
  • The benefits of an integrated onboarding and sales platform
  • How should financial institutions think about working with innovative fintech partners


Joann Marsili
SVP, Chief Marketing Officer
Fidelity Bank

Joann Marsili is a highly accomplished and seasoned marketing and sales executive with expertise in creating successful business strategy while bringing together marketing vision and science to sales execution and customer experiences. She has been successful in producing bottom-line results and driving revenue enhancement, identifying growth opportunities and executing on strategy, while focusing on the customer and building strong internal processes to deliver second-to-none brand experiences. A strong, collaborative leader, she works to build teams of engaged, innovative professionals. Her business focus is on strategic planning, performance management, sales strategy and execution, data analytics, digital and social marketing, and employee and customer engagement.

Crystal Radwanski
FVP, Digital Solutions & Innovations Manager
First Fed Bank

Crystal Radwanski has over 20 years of leadership experience within the financial industry with a focus on digital innovation, new technology launches, sales, and operations. At First Fed Bank she leads complex fintech and digital banking initiatives, unifying teams on business objectives, technical plans, and project schedules to deliver successful outcomes. As a skilled leader focused on using technology to drive business growth, Crystal has led major initiatives with internal teams and technology partners to streamline processes, improve the user experience, retain customers, and drive new business.


Kranthi Palreddy Syphax
Director of Marketing and Business Development
NCR Terafina

Kranthi Palreddy Syphax is Director of Marketing and Business Development at NCR Terafina. With over 16 years of diverse experience, Kranthi has a proven track record for high performance and execution. She currently serves on the executive team for NCR Terafina leading high-impact, integrated campaigns, and strategic business initiatives for unifying the digital onboarding and sales experience for banks and credit unions. Her specialties include strategic marketing, business development, revenue optimization, partnership activation, digital & social engagement, brand management and client relationship building. She holds a masters degree from London School of Economics and Political Science and a B.A. from Brandeis University.

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