BAI Executive Report

Marketing strategies for the digital age

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With technology changing by the day, marketing strategies must be especially agile and nimble.

In this month’s BAI Executive Report, we explore why financial institutions must incorporate an ever-evolving stack of marketing technology to stay ahead of the game.

Additionally, we delve into the importance of messaging— including addressing generational preferences, balancing brand building and product promotion, as well as connecting and delivering meaningful, differentiated value to customers.

Articles in this report include:

Leveling up the bank marketing game
Ten ways banks and credit unions can excel in their customer-centric communications and strategies.

Speaking to the generations
BAI research points to products and services that banks and credit unions should emphasize when marketing to various consumer age cohorts.

Finding the right words
Beth Johnson, chief experience officer at Citizens Bank, discusses the art and science of using language that resonates with specific audiences.

Unleashing the power of brand marketing in consumer banking
How to balance short-term and long-term investments.

Life goes on
Capitalizing on consumer life events amid market volatility.