BAI Executive Report

The 2025 banking landscape



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We’ve gathered BAI and industry thought leaders who’ve tapped the latest research, drawn from successful banking practices and recalibrated their best forecasting tools to tell us all what 2025 likely holds for our industry.
In the December BAI Executive Report: The 2025 banking landscape, your peers share the strategies and potential solutions you’ll need to prepare for economic and market uncertainty and streamline operations to preserve margins. Plus, they weigh in on how to fortify your fraud fight and anticipate what consumers want next.

Articles in this report include:

Acquiring new customers and growing quality deposits are the top business challenges in 2025
Deposits have largely stabilized, but banks should remain flexible with liquidity and funding expectations in a new normal.

Bankers prioritize operational efficiency and tech integration to boost bottom line
Stubbornly tight margins put the focus on costs, but consumer research sends a signal that growth strategies shouldn’t be shelved for long.

Leading through market change
A Q&A with Everbank COO Lindsay Lawrence on smart hiring and other strategies that support sustained growth and a competitive edge.

‘Invisible’ banking and AI make customers feel seen
The dawning new year is all about making lives easier as technology smooths customer journeys, fortifies trust and creates personal service.

Fight fraud in 2025 with an omnichannel, AI-driven identity verification strategy
Detect and deter financial crime without hurting the customer experience.

The next wave of digital transformation demands integrating your bank horizontally and end to end
New research indicates that AI-human connection delivers long-sought digital value and retains foundational banking priorities.

A seat at the table: Engage compliance teams early in your marketing plans
As regulations evolve in 2025 and beyond, think of compliance as a strategic priority.

Two pillars of stronger deposits in 2025? Customer retention and intelligent workflow
Start with recognizing how consumers engage at every touchpoint, then boost interactions with AI.


Download this resource as you approach a new year ready to help all stakeholders learn, grow and prosper.