BAI Featured Innovation
How GSB raised $100M in core deposits with a channel agnostic approach to account opening
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GSB, a nearly 150-year-old community bank transformed its digital banking services for both consumers and businesses with the goal of providing a more flexible and customer-centric experience that meets the needs of today’s digital-first environment.
By modernizing its online and in-branch channels, in less than a year GSB achieved remarkable results, including:
- Over $100 million raised in deposits
- A fivefold increase in application pull-through rates
- A sixfold rise in booked accounts
- A significant reduction in new account fraud losses
- An impressive average customer satisfaction rating of 9.85/10, with 98% of clients willing to refer GSB
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