BAI Featured Innovation

How to thrive in an evolving payments landscape


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Primax payments pulse study

The 2024 Primax Payments Pulse study explores what factors influence consumer behavior when it comes to the choice and usage of traditional and emerging payment methods. The fourth annual study leverages survey data from 1,850 U.S. bank customers and credit union members to gauge how they interact with their financial institutions and what financial institutions can do to meet their evolving demands.

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