Consumers expect seamless interactions that are as good as (or better than) those that are face-to-face. Every contact with a bank, credit union or FinTech must be safe, pleasant, fast, personalized and have little-to-no perceived friction.

The key to making these digital interactions safe and friction-right is using device signal data based on a consumer identity resolution network to separate out the good digital interactions from the few that have risk. Effective fraud controls will improve the customer experience, reduce fraud expenses, and decrease application abandonment.

Download this insight guide to learn how to mitigate digital fraud while reducing friction against good consumers:

• Assess risk of user devices via device reputation, device-to-identity linkages, and consumer interaction with web forms
• Move fraud protocols behind the scenes, allowing for a friction-right customer experience
• Find more of the good consumers and transactions to increase conversions