BAI Featured Innovation

Why Customers
Won't Take Your Call


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Neustar commissioned Forrester Consulting to evaluate the current state of outbound calling. They conducted a survey with 319 business and technology decision makers responsible for outbound call experiences to explore this topic.

Their findings: while outbound calling is a crucial channel for high-value customer interactions, it is currently under siege from threats including robocalls, spam and voice fraud. Although current technology solutions fail to remedy these challenges, trusted call solutions can help.