BAI Featured Innovation

Reducing friction in online account opening


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Banks can no longer rely on branch traffic to generate account openings. With abandonment rates above 50%, financial institutions that want to win new customers must figure out how to digitally onboard a customer while minimizing friction and fraud. This 2021 Cornerstone Advisors research report looks at industry trends in account origination and examines how to increase funding and reduce abandonment with digital identity verification.