GDPR: The General

Data Protection

BAI Featured Innovation

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You’ve probably noticed your inbox filling up with new privacy policies to read and companies asking for you to interact with them, so they can continue to send you emails.

Sadly, it seems many organizations have fundamentally misunderstood the obligations placed upon them by new EU privacy laws. This white paper provides an overview of the EU General Data Protection Regulation (GDPR) and associated EU privacy laws for the U.S. financial services market, in the hope of providing a better way of working with our consumers going forward. Protecting privacy is a way of showing your consumers respect and care, and will engender better trust and return on investment into the future.