The financial service industry is already seeing noticeable trends in fraud, at the same time, consumers set a high bar for what they expect from their digital interactions. How can institutions prepare for what’s coming, attract more customers and transform their technology to better fight fraud? Driving revenue this year depends on how businesses will balance consumer security with seamless digital experiences.

In this discussion, Heidi Hunter, Chief Product Officer at GBG Americas (comprised of Acuant and IDology), and BAI CMO Holly Hughes review current fraud trends and what tools institutions have at their fingertips.

Key takeaways:

• Latest research from IDology into major fraud trends and their effect on the financial services space
• Critical insights for optimizing the customer journey in a highly digital environment
• Why intelligent digital identity technology is key to balancing fraud deterrence and frictionless onboarding experiences

THOUGHT LEADERS:

Heidi Hunter
Chief Product Officer
GBG Americas (Acuant and IDology)

Heidi joined GBG Americas (comprised of Acuant and IDology) in 2011 and has worked in both product innovation and customer success roles during her career with the company. Heidi brings more than 13 years’ experience in supporting customers and helping them with their business needs through product innovation, support and implementation roles. Heidi is responsible for driving the company’s product roadmap and bringing new innovations to the identity verification market through strategic product development.

Holly Hughes
Chief Marketing Officer
BAI

Holly leads strategic marketing, digital thought leadership, events and strategic programs for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing and leadership experience across a number of industries. Most recently, she served as SVP and Marketing Director for Fifth Third Bank. Prior to Fifth Third, Holly held a senior marketing leadership position at MidAmerica Bank, a leading community bank in the Chicago market (now PNC).