You may have online banking, but do you know how, and if, your best customers are using it?

As you sell or add business products, or onboard new business users, insights into client engagement and predictive intelligence are critical to unlock the risks and opportunities within your banking portfolio.

This webinar will highlight how utilizing data to predict and proactively take action can help teams to not only demonstrate performance and maximize engagement throughout the customer lifecycle, but stay relevant in a digital-first world.

Gain valuable insights into:

• How to utilize powerful machine learning technology to understand and transform daily activity tracking into strategic engagement
• What patterns to look for to prevent churn before it happens
• How to uncover areas of opportunity to increase market penetration and enhanced product engagement
• How data can be leveraged to better understand merger/acquisition impacts and opportunities
• Why aggregating disparate data sources is a key step in your digital transformation journey and how to get there

THOUGHT LEADERS:

Curt Raffi
Chief Product and Innovation Officer
Bottomline

Over the past 18 years, Curt has lived at the intersection of art and science; building digital product experiences for consumers and businesses around the world while leading teams in the US, the Netherlands and India. His interests and experiences cover SMB receivables, payments, ecommerce, business productivity, marketing and crypto.

Terry Badger
Managing Editor
BAI

Terry Badger, CFA, is the managing editor for BAI’s thought-leadership content – the BAI Banking Strategies newsletter, podcast, website and executive reports. He previously served as Director of Investment Content at USAA, where he oversaw the organization’s investment-focused content. He also spent 12 years with The Associated Press, where he held several positions, including assistant national editor for financial news in New York.

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