BAI Webinar

Lending reimagined: New strategies for a post-COVID future

RECORDED: March 23, 2021
TIME: 1:00 - 2:00 PM CT

The difference between flopping and flourishing can be razor thin. Join us for this complimentary BAI webinar for a discussion of COVID-19’s impact on the lending industry and explore new ways to attract, acquire and retain consumers as you move into the next phase of banking.

Key takeaways:

  • Post-COVID is a rare consumer lending opportunity
  • Helping, not selling, begins and builds lifetime relationships
  • Supercharge your data to uncover opportunities and build personalized experiences


Stephenie Williams
Executive Director, Acquisition Solutions
Harland Clarke

Stephenie is the Executive Director of Acquisition Solutions for Harland Clarke. Twenty plus years of progressively responsible experience in direct marketing, strategic planning, product management, vendor management, retail communications, project management, advertising agency relations, supervision and promotions in the financial services, retail and automotive industries. She has demonstrated success in creating business cases to sell ideas, managing, inspiring organizational change and enhancing organizational communication practices.

Traci DeGolier
VP, Analytics and Business Intelligence
Harland Clarke

Traci is the Vice President of Data Analytics for Harland Clarke. She’s spent a long and successful career at Harland Clarke, starting as a process analyst in the credit union division in 2001 and working her way over the last nineteen years to her current leadership position. Her contributions in various strategic analytics roles enable Traci to serve Harland Clarke in a way few can; through aligning corporate strategy to business metrics, leveraging data from multiple data sources to present more complete information to facilitate decision making, and creating consistent methodologies across Harland Clarke solutions for measurement of customer acquisition cost, lifetime value, media mix and profitability.

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