The difference between flopping and flourishing can be razor thin. Join us for this complimentary BAI webinar for a discussion of COVID-19’s impact on the lending industry and explore new ways to attract, acquire and retain consumers as you move into the next phase of banking.
Executive Director, Acquisition Solutions
VP, Analytics and Business Intelligence
Traci is the Vice President of Data Analytics for Harland Clarke. She’s spent a long and successful career at Harland Clarke, starting as a process analyst in the credit union division in 2001 and working her way over the last nineteen years to her current leadership position. Her contributions in various strategic analytics roles enable Traci to serve Harland Clarke in a way few can; through aligning corporate strategy to business metrics, leveraging data from multiple data sources to present more complete information to facilitate decision making, and creating consistent methodologies across Harland Clarke solutions for measurement of customer acquisition cost, lifetime value, media mix and profitability.