BAI Webinar

Marketing strategies that make a difference: The omnichannel approach

Watch now!

All fields required.

RECORDED: March 16, 2022
TIME: 1:00 - 2:00 PM CT

Consumers today are bombarded with marketing messages, making it difficult for your brand to cut through the noise. An omnichannel marketing strategy transforms how you engage and motivate customers by inspiring action through relevant, connected experiences across print and digital media.

67% of consumers prefer a brand that provides a consistent experience

Join us for this complimentary webinar to learn how omnichannel engagement increases the visibility, consistency and effectiveness of your marketing campaign through every stage of the consumer buying journey.

Key takeaways:

  • Inspire consumer action through relevant, connected experiences across print and digital media
  • Deepen relationships with your best customers to strengthen loyalty and personalize engagement
  • Protect your investments to preserve your integrity, measure success and elevate your brand

Source: Vericast 2021 Consumer Intel Report


Stephenie Williams
Vice President, Financial Institution Marketing Products & Strategy

Stephenie Williams is the Executive Director of Acquisition Solutions for Vericast. She brings over twenty years of progressively responsible experience in direct marketing, strategic planning, product management, vendor management, retail communications, project management, advertising agency relations, supervision and promotions in the financial services, retail and automotive industries. She has demonstrated success in creating business cases to sell ideas, managing, inspiring organizational change and enhancing organizational communication practices.

Charlie Arcella
Executive Director, Digital Marketing

Charlie Arcella leads the omni-channel finance partnerships team at Vericast. He brings over 15 years of digital marketing and advertising experience to his role. His expertise is developing effective marketing programs for financial institutions, focused on leveraging the right channels at the right time to reach the right in-market customers for deposits or loans.

Presented by: