BAI Webinar

Minimizing fraud losses: The three-pronged digital approach of device proofing


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RECORDED: November 2, 2022
TIME: 1:00 - 2:00 PM CT

As customers increasingly facilitate applications and interactions via digital channels, a robust fraud prevention strategy is even more paramount. These ‘faceless’ digital interactions drive the need for friction-right authentication processes. And since fraudsters are omnichannel, financial institutions can no longer rely on a fragmented view of identity. Quickly and reliably sorting safe from risky interactions requires a holistic, multi-pronged fraud and identity strategy.

Learn how forward-thinking organizations are leveraging a mixture of historical device data, device-to-identity linkages, and user behavior patterns to identify legitimate consumers and provide them the straightforward digital experience they crave, while also confidently minimizing risk.

In this complimentary webinar, you’ll learn about the three prongs that drive this powerful digital fraud prevention strategy:

  • The power of device recognition technology, used to track the relationships between devices, accounts, device history, device, and user behavior insights
  • The impact of device-to-identity insights, which capture brand-new users without a past device fingerprinting history
  • Behavioral analytics, a useful tool to separate normal consumer behavior from typical fraud ring behavior, providing insight earlier in the customer journey without adding customer friction

A robust fraud detection strategy has the power to reduce false positives and manual reviews, prevent fraud losses, secure customer accounts, protect loyalty programs, and lower customer abandonment — all while providing friction-right customer experiences that increase revenue opportunities.


PRESENTERS:
Paige Enoch

Paige Enoch
Product Manager, Digital Insights
TransUnion

As part of Digital Insights solutions at TransUnion, Paige manages products including IP GeoPoint and Digital Identity Risk, which help organizations detect high risk digital interactions for fraud prevention purposes. Prior to joining the Digital Insights team, Paige held a variety of data-centric roles at Neustar, a TransUnion company.

Jim Hendrie

Jim Hendrie
Product Manager, Digital Insights
TransUnion

As part of Digital Insights solutions at TransUnion, Jim manages products including Device Risk and Behavioral Analytics, which help organizations detect high risk digital interactions for fraud prevention purposes. Jim has worked in technology for almost 23 years, 18 of which has been in the fraud mitigation space using device recognition, intelligence, and reputation to improve fraud catch for customers and create better user experiences.

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