BAI Banking Outlook Webinar

Personalization: The key to building customer loyalty


Watch now!

All fields required.

2023 marketing trends

RECORDED: April 20, 2023
TIME: 1:00 - 1:30 PM CT

The BAI Banking Outlook research on 2023 trends included a number of insights on current and future marketing trends, including generational preferences. In this webinar, you’ll learn what it takes to deliver the personalized experience your customers want and expect by leveraging your own rich data.

Holly Hughes, BAI CMO, will share BAI’s latest research and host a conversation with Tiffany Huddleston Nwahiri, Executive Director of Demand Generation at Vericast, on steps you can take to better serve your customers and build lasting loyalty.

Key takeaways:

  • What you can do to keep customers loyal
  • The dynamic between customers’ willingness to share personal information in return for a personalized experience by generation
  • Why getting the right messages out at the right time in the right channels is so important
  • How to better meet your customers’ needs

THOUGHT LEADERS:

Tiffany Huddleston Nwahiri
Executive Director of Demand Generation
Vericast

Tiffany has over 14 years of B2B marketing experience with a focus on financial services, SaaS, and professional services. With the fragmented world of marketing, Tiffany has crafted a signature framework, using a data driven approach to boost demand, generate leads, and convert sales.

Holly Hughes
Chief Marketing Officer
BAI

Holly leads strategic marketing, digital thought leadership, events and strategic programs for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing and leadership experience across a number of industries. Most recently, she served as SVP and Marketing Director for Fifth Third Bank. Prior to Fifth Third, Holly held a senior marketing leadership position at MidAmerica Bank, a leading community bank in the Chicago market (now PNC).

Sponsored by:
Vericast-Logo-nobkg.png