BAI Featured Innovation

Powering growth through digital transformation: A Flushing Bank case study

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In order to attract new customers to its retail offerings, Flushing Bank in New York was looking to expand its digital capabilities. In 2018, Flushing began an ambitious two-year project to refresh its brand and improve its suite of digital services. Flushing's digital transformation project led to an average initial deposit of over $9,000, with 20% of new accounts opened via the digital platform.