BAI Webinar

Your blueprint for price optimization

Presented by:

RECORDED: June 16, 2020
TIME: 1:00 - 2:00 PM CT

Just a year ago, the lending market was looking pretty upbeat. There was plenty of business and everyone was doing well. It’s been a gradual decline since then, and the current crisis has really put the brakes on, with the 30-year fixed mortgage rate decreasing to one of the lowest levels seen in decades. And as your realtor colleagues confirm, both buyers and sellers are very nervous.

In this fast-changing and highly competitive environment, smart pricing of the “right” opportunities is the key to profitability. That means legacy pricing models and printed rate sheets are a thing of the past. Instead, highly dynamic and well-informed pricing, driven by real-time data, is the only way to stay at the top of the pile. How can you get started and how fast can you be operational?

Join us for this complimentary BAI webinar to hear about a 20-minute blueprint for implementing market-optimized pricing. You will learn how to identify opportunities that align with your business strategy and product mix, when to optimize, and when to back away. To make it real, you will see first-hand how to think through optimizing your portfolios illustrated with examples of current data.

Key Takeaways:

  • How to define a methodology. Do you look at past data? Do you start from scratch?
  • Understanding price sensitivity to clearly see where to lower and raise rates to get the right mix.
  • How do you factor in risk?
  • How can you identify profitable opportunities in attractive markets that align with your strategy?
  • Where can you gain volume to increase market share and what do you have to sacrifice to get it?


Joe Zeibert
Managing Director, Global Lending Solutions

As Managing Director of Global Lending Solutions at Nomis, Joe Zeibert works closely with clients around the world to identify new mortgage and other consumer lending opportunities. Joe brings deep expertise in innovation of pricing models for lending products. He joined Nomis from Ally Financial Inc. where, as senior director of product, pricing, credit, and analytics, he helped lead the build of Ally’s mortgage business from the ground up. Before that, as senior vice-president of consumer products and pricing at Bank of America, Joe led home-equity pricing, establishing Bank of America as the top lender in that segment and increasing the bank’s profitability through innovative pricing models.