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Limitless upside as AI matures in the contact center


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Each day a new strategic driver leads another innovative financial institution to embrace generative artificial intelligence (AI) in the contact center, says Glia’s Growth Breakthrough Leader Patrick Russell.

For now, exploratory education and risk assessment restrict trials to smaller use cases, but once more banks and credit unions catch on to AI-linked efficiency gains and cost reductions — much of which will also elevate human talent — adoption will be fast, he believes.

In this Quick Q&A with Patrick Russell from Glia, you’ll learn:

  • What roles ChatGPT and other gen AI play in contact center operations
  • How contact centers can create the perfect mix of human and AI interaction
  • How leaders can better ensure contact center tech reliability, including during disaster recovery
  • What change is necessary to tear down data silos that limit call center effectiveness
  • And what new risk considerations gen AI introduces to call centers

Patrick Russell
Growth Breakthrough Leader
Glia



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