This robust approach carefully tracks customer journeys as well as mined data for each generational group and doesn’t rely on assumptions. As an example, there is a boom in relative wealth among younger age groups looking for targeted banking options. How banks and credit unions respond can create competitive advantages.

Dig in for more insight into how identifying generational gaps and consistencies can help FIs make the most of their financial products and value-added offerings.

In this Quick Q&A with Mitch Dawes from Primax, you’ll learn:

• Emerging payment preferences and behaviors of younger generations like Gen Z and Gen Y
• How these preferences and behaviors differ from those of older generations
• How financial institutions can meet the needs of each generation
• Ways that banks and credit unions can ensure they’re meeting their generational audiences with the tools customers want, in the channels they frequent
• Whether younger generations show enough concern about fraud, and how financial institutions can make the fraud fight a fixture in building relationships