Carrie Stapp plans, manages and executes customer engagement strategies, which are important during mergers and acquisitions. Account holders, both existing and acquired, need to know they are valued and how they will benefit from the change.
She shares timely answers to these important questions:
What is a major driver of recent M&A activity in the financial sector?
What can stand in the way of maximizing the full potential of the acquired customer base?
How does an M&A impact the customer experience?
What's a common customer service blind spot during an M&A?
What are the keys to an effective M&A communications strategy?
Carrie Stapp Senior Vice President of Product Management Harland Clarke, A Vericast Business