BAI Deep Dive:

Revolutionizing customer engagement in COVID and beyond with personalized, proactive mobile feeds

With a forced digital transformation knocking at their front doors, many banks were surprised to find themselves under-equipped to respond to COVID-19's impact on the traditional banking model. Apps and online banking left many banks in a reactive state, struggling to engage customers proactively, deliver a personalized experience, or update content quickly enough during times of rapid change. Learn how Relay’s unique approach to customer engagement using proactive, mobile feeds is empowering banks to deliver personalized, 1:1 experiences to every customer with greater speed, agility and impact.


Hayes McGinley
Director of Financial Services
Relay Network

Hayes McGinley is Director of Financial Services at Relay Network where he helps banks, credit unions, and other financial institutions more effectively communicate and engage with their customers. Over 50 million active feeds connect customers with their businesses everyday using Relay.

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