BAI Webinar

Roadmaps for transforming the banking experience

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RECORDED: November 10, 2021
TIME: 1:00 - 2:00 PM CT

Digital transformation does not mean that all investments and focus go to digital. Rather, it means that financial institutions build an engagement strategy to help orchestrate a customer’s experience across channels, products, services, and communication preferences. As banks and credit unions create their digital transformation strategies, they must identify the obstacles and risks to overcome to truly transform the customer experience.

Join us for this complimentary BAI webinar to get a first look into Aite-Novarica’s recent research report, “Transforming the Banking Experience through Digital Growth.” You will gain insights from ServiceNow’s financial services experts on roadmaps for quick time to value through integrated risk management and proper AI frameworks.

Key takeaways:

  • Understanding of the factors impacting the transformation of the customer experience
  • How to manage the obstacles in the transformation of the business
  • Strategy in understanding the risk to the organization when creating the digital transformation strategies


Tammi Shapiro
Global Head of Product, Financial Services

Tammi Shapiro is the Global Head of Product for Financial Services at ServiceNow where she leads the strategy and product management for the financial services organization. Prior to joining ServiceNow, Tammi held leadership roles within leading organization across Financial Technology and Services, including Fiserv, CashEdge, American Express and A.T. Kearney.

Jacquie Hersch
Head of Industry Solutions Marketing, Financial Services

Jacquie Hersch is ServiceNow's industry marketing leader for financial services. In her role, Jacquie monitors the needs of financial institutions, to inform the solutions that ServiceNow brings to market for them. Prior to joining ServiceNow, Jacquie held roles in client experience, product development, business development and business strategy at firms including First Data and Fiserv.

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