Social media strategies for financial institutions

You know your bank or credit union should be active on social media, but you aren't quite sure what works, what to say, where to be or what your strategy should be.

Join us for a conversation with Alessandra Pecoraro, Senior Manager of Performance Marketing & Analytics at Vericast to learn what you need to consider as you build your institution's social media strategy for 2024.

We'll discuss everything from the best strategies to find the right audience on various social platforms, compliance and messaging considerations, choosing the best channel for your brand and your message and the benefits of building a brand community. We'll also share some success stories and tips you can start implementing immediately.

Key takeaways:

• Find and communicate with your best audiences on social media
• Manage regulations and utilize data to drive social media adoption
• Craft strategies to build brand awareness, community and loyalty through social media

THOUGHT LEADERS:

Alessandra Pecoraro
Senior Manager, Performance Marketing & Analytics
Vericast

Alessandra is a Brazilian-born digital marketing strategist with an MBA in Market Intelligence. With over 10 years of experience developing and managing social media strategies for B2C and B2B companies, Alessandra has had the opportunity to work with some Fortune 500 companies as well as startups in different industries. Currently, she's heading up the paid social media execution team for Vericast, managing over $15M YoY in media buys for social platforms. Her passion lies in understanding data and how it connects and translates with consumer behavior, especially in social platforms.

Holly Hughes
Chief Marketing Officer
BAI

Holly leads strategic marketing, digital thought leadership, events and strategic programs for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing and leadership experience across a number of industries. Most recently, she served as SVP and Marketing Director for Fifth Third Bank. Prior to Fifth Third, Holly held a senior marketing leadership position at MidAmerica Bank, a leading community bank in the Chicago market (now PNC).