BAI Webinar

The fraud vs.
friction tug of war: What's winning?

Watch now!

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RECORDED: August 4, 2021
TIME: 1:00 - 1:30 PM CT

Do you feel as though your financial institution is on the wrong end of the fraud vs. friction "tug of war"? How can you be sure that you’re not sacrificing good customers for a bad fraudster, leaving money on the table?

Securing digital identity with multi-layered verification techniques is the best way to eliminate the tension between providing a frictionless experience and fraud risk.

Join us for this discussion with Chris Luttrell, CEO of IDology, and Holly Hughes of BAI to hear the latest trends in ID verification and what strategies financial institutions can use to protect their business and improve onboarding while supporting their revenue and growth goals.

Key takeaways:

  • What can we learn from fraudsters about user experience?
  • The right role for AI: fusing artificial with human intelligence to spot the novel and deter at scale
  • Key considerations to achieve digital identity verification success


Christina Luttrell
Chief Executive Officer

Chris has had extensive background in the data industry prior to joining IDology in 2007. Chris specializes in product management and plans effective go-to-market strategies by working closely with our customers to ensure IDology’s products meet their needs. During her career, Chris has held product management, product marketing, and support management positions giving her well-rounded experience in all aspects of a product’s lifecycle.

Holly HUghes

Holly Hughes
Chief Marketing Officer

Holly Hughes is responsible for leading BAI’s strategic marketing planning and execution for the BAI brand, lines of business and membership. Holly joined BAI in 2014 with over 20 years of marketing experience in multiple industries, helping organizations build their brand and achieve financial success. She has proven success in building brands, driving revenue, leading advertising, guiding social media, managing public relations and creating integrated communication programs.

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