BAI Webinar

Digital-first banking: The role of ID verification in the customer journey

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RECORDED: April 13, 2022
TIME: 1:00 - 1:30 PM CT

Fifty million Americans signed up for an online banking account in the past 12 months. With 2022 in full swing, the banking industry is already seeing noticeable trends in digitization.

In this discussion, IDology CEO Chris Luttrell and BAI CMO Holly Hughes will review these trends and their potential impact, and they will highlight how financial institutions can master the digital environment.

Join us for this complimentary webinar to learn how a proactive approach, combined with robust identity verification solutions, is critical to deterring fraud while reducing friction.

Key takeaways:

  • What leading banks can learn from Q1 trends in digitization
  • Turn key insights into actionable items for optimizing the customer journey
  • Why a robust digital identity program is critical to balancing fraud deterrence and frictionless onboarding experiences


Chris Luttrell
Chief Executive Officer
IDology, a GBG Company

Christina Luttrell is the chief executive officer for IDology, a GBG company and leader in multi-layered identity verification and fraud prevention. In over 10 years at IDology, she has significantly advanced the company’s technology, forged close relationships with IDology customers and driven the development of technological innovations that help organizations stay ahead of constantly shifting fraud tactics without impacting the customer experience.

Holly Hughes
Chief Marketing Officer

Holly leads strategic marketing, digital thought leadership, events and strategic programs for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing and leadership experience across a number of industries. Most recently, she served as SVP and Marketing Director for Fifth Third Bank. Prior to Fifth Third, Holly held a senior marketing leadership position at MidAmerica Bank, a leading community bank in the Chicago market (now PNC).

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