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Despite a newfound fascination with customer engagement, banks know it's a constantly moving target that doesn't reward indecision or momentary distractions. It takes strong resolve and concentration to stay on top of it—and strategy that leverages all that data and high tech have to offer.
Carrie Stapp, senior vice president, product management at Harland Clarke, sees the key to customer engagement as enabling the easy use of the products consumers value most. On this podcast, she discusses how banks can achieve this goal through a smart mix of personal interaction and harnessing valuable customer data.