Do you know what your small business banking customers are looking for in a financial services organization? BAI recently surveyed 600 business owners under $20 million in annual sales for their insights.

In this webinar, you’ll learn why focusing on the customer experience is key to acquiring and retaining small business customers and see how their expectations of their banking relationship change as they grow.

Holly Hughes, BAI CMO, will share the latest BAI Banking Outlook small business banking research and host a conversation with Greg Kanevski, global head of banking at ServiceNow, on what the insights mean for financial services leaders.

Key takeaways:

• Understand the top customer experience priorities for small business owners
• Discover what’s most important in a small business owners’ digital banking experience
• Learn what it means to deliver a true omnichannel experience that meets the needs of business customers
• Discover actions you can take to build relationships that can grow more profitable over time

THOUGHT LEADERS:

Greg Kanevski
Global Head of Banking
ServiceNow

Greg Kanevski, is the Global Head of Banking for ServiceNow serving as the company’s subject matter expert and leading the strategic plan for products within the retail and commercial banking sector. Prior to ServiceNow, Greg led a centralized group of experienced professionals managing risk for a diverse number of business lines including technology, corporate security and data management. Prior to this role, Greg managed a team of more than 300 security and technical professionals that were focused on identity, data management and infrastructure security.

Holly Hughes
Chief Marketing Officer
BAI

Holly leads strategic marketing, digital thought leadership, events and strategic programs for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing and leadership experience across a number of industries. Most recently, she served as SVP and Marketing Director for Fifth Third Bank. Prior to Fifth Third, Holly held a senior marketing leadership position at MidAmerica Bank, a leading community bank in the Chicago market (now PNC).