BAI Webinar

Building Sound
and Sustainable
Sales Practices

Sign-up now!

All fields required.

Sponsored by:

RECORDED: September 19, 2018
TIME: 1:30 - 2:30 PM CT

In today’s competitive and regulated environment financial services companies continue to be challenged to drive growth through sound and sustainable sales practices.

Join us for this complimentary BAI webinar and hear from industry veterans who will share their insights on everything from what sales success looks like to best practices to help you improve sales outcomes.

Key Takeaways:

  • New approaches and techniques for sales executives, including guided discovery
  • Coaching and monitoring sales teams to deliver sound results in this new
    sales environment
  • Key steps to digital transformation that improve sales capabilities and focus on relationship building
  • Breaking down data silos across lines of business to create efficient cross-selling
    and marketing


Jason Epstein
Executive Vice President, Head of Sales, Service and Performance Management
Regions Bank

Jason Epstein is currently the Corporate Consumer Performance Executive for the Consumer Services Group of Regions Bank. His responsibilities include sales and service delivery and performance management for Regions’ branch system. Regions is a regional bank that operates throughout the South, Midwest and Texas and is headquartered in Birmingham, AL.

Epstein joined Regions in 1997 as a member of the Management Associate Program and has served in various roles throughout the bank’s branch system. He was promoted to his current role in 2010 after holding the title of Consumer Banking Executive for the North Central Alabama area for seven years. He was responsible for loan/deposit growth, non-interest revenue, expenses, operational integrity and sales performance for 95 branches in the Birmingham area.

Epstein holds a bachelor’s degree in Business Administration from the University of Montevallo in Montevallo, Alabama and a master’s degree in Business Administration from Samford University in Birmingham, Alabama. He also completed the Regions Leadership Institute, facilitated by Georgia State University in Atlanta, GA.

Epstein serves on the University of Montevallo College of Business Advisory Board. Epstein has been a recipient of the University of Montevallo’s Under 40 Young Achievers Award, featured in “Finance on the Move” by the Birmingham Business Journal, and he has twice chaired the Regions Birmingham Bank United Way Campaign.

Chris Thurmond
Incentive Manager and Retail Strategy
First Tennessee Bank

Chris Thurmond has been responsible for sales compensation programs over the last five years which includes incentive plan and reward/recognition strategy, design, budgets and communications for First Tennessee Bank’s branch network. Chris is also responsible for performance management processes for roles that fall within the bank network and analytics to illustrate individual, branch and market performance. In addition to his time in Retail Banking Chris’ twenty year career includes extensive experience in the mortgage and small business segments. Chris has an undergraduate degree in Finance from Middle Tennessee State University and a MBA from Auburn University. He currently resides with his family in the Nashville, TN area.

Joe Welu
Founder and Chief Executive Officer
Total Expert

Joe Welu is the founder and chief executive officer of Total Expert, the creator of the first – and only – Marketing Operating System built to meet the unique needs of banks and mortgage companies. Joe founded Total Expert in 2012 and has been at the helm ever since. He’s passionate about empowering enterprise financial organizations and their relationships managers to take their marketing and sales efforts to the next level by delivering the right message at the right time to the right person – cultivating customers for life. Joe regularly contributes to industry publications and speaks across the country on marketing, innovation and digital transformation and he is also a member of the Forbes Finance Council. Prior to starting Total Expert, Joe co-founded and led one of the top-selling real estate teams in the U.S., achieving over $1 billion in sales volume.