BAI by ProSight Executive Report
AI in action: Practical applications and approaches for banks
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Explore field successes, effective approaches, and continuing challenges of generative AI in banking in our latest Executive Report.
AI in action: Practical applications and approaches for banks explores successes in AI deployment and ways banks can manage an evolving technology and its potential flaws. From call centers to fraud detection, AI is re-factoring work to make legacy tasks easier and engagement more customer friendly, while banks are keeping a close eye on how accurately, consistently, and effectively it can do its job. In this issue, authors explore all this and highlight how important people are to the human-machine partnership that is emerging.
Check out articles on:
Valuing data accuracy, user feedback, and humans in the loop in AI adoption
A lot goes into successful AI deployment. While the technology’s capabilities are vast, it still needs care and attention from people to guide its development.
Why bank leaders are putting culture front and center
Banking is a people business, no matter how much technology intervenes. Even as generative AI transforms the industry, values and trust remain anchors amid rapid change.
Can AI help bank marketing connect with humans?
In this Q&A, our guest links predictive data to better outcomes in customer promotions and less marketing noise. For banking leaders, the goal remains deposit growth and improved ROI.
Five steps to smarter AI decisions at your bank
ProSight’s AI Use Case Template provides banks with a framework for justifying and evaluating the risks of these projects. Creating it yielded important lessons about preparing the right way.
Beyond prompts: Why enterprise AI demands context engineering
You aren’t hallucinating. AI results aren’t always helpful or accurate. But a technique for structuring and delivering the right data at the right time can help clean up ugly responses.
Reimagining the contact center: Practical AI wins in banking
Customers want seamless navigation and experience across their banking channels. Banks are using AI to do one better: upgrading the journey without adding costly overhead.