Quick Q&A on
How to Create
an Effective
Acquisition Program
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Financial institutions hold a significant amount of customer data, but this information doesn’t always translate to an effective customer acquisition strategy.
At a time when marketing budgets are under pressure, banks and credit unions must consolidate a wealth of data so they can relate it to a consumer or household. By efficiently combining and analyzing the data, financial services organizations can be better positioned to attract customers and build profitable relationships.
In this Q&A with Bill Jordan from Vericast, you’ll learn:
- Why new customer acquisition is important in 2023
- The key to efficiently acquiring new customers
- How financial institutions can counter the efforts of fintechs
- How marketing to Gen Z can require a completely different strategy, and what financial organizations need to consider
- How a rising interest rate environment can impact customer acquisition strategies
